"To maintain our value we must become our own monopoly. Become a “generic” photographer, designer, copywriter, or in my case Mac IT tech, and watch your market value drop as the world shifts. Become a monopoly of one, and watch your value grow. I may be able to hire a generic photographer at a wide range of prices (including free in some cases). But if I want to hire Chase Jarvis, there is a single person who controls the price and availability of that particular monopoly."